Journalism

I worked as a journalist for 12 years. This background means I know how to write effectively – but also how to find the best stories in any situation. Real stories provide the most engaging content in a media landscape increasingly dominated by automation.

Some examples of my work:

  • The Guardian – the story of a blind man who found that the Sydney Olympics website was inaccessible, despite being built by IBM to represent the Paralympics.
  • Journalism.co.uk – an advertorial feature about a mobile application that is enabling journalists to be more productive.
  • Women’s Health – a travel feature on learning to surf in Portugal’s Algarve region.

Copywriting

The written word is a powerful thing. Words can inform and persuade. They can reassure and encourage – or they can anger and alienate. As audience engagement becomes increasingly important to all types of organisations, the right words become a crucial part of any marketing, social media or PR strategy.

Some examples of my work:

  • Visa’s Better Money Skills – a personal finance advice website
  • Eden River Press –  a new website for a sustainable printing company.
  • Spire Healthcare – a redesigned and relaunched website.

Social media

In a world where anyone can reach millions with a single tweet, it’s a case of publish or be damned. But how do you get heard over your competitors? The key to success is building and acting on a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.

Some examples of my work:

Report writing

Journalists are often asked to write reports because of their similarity to articles. They require research, interviewing, good writing and editing skills. A good report sets out and analyses a situation or problem and then goes on to make recommendations for future action. As a factual paper it should be written in plain English and structured in a way that is easy to follow.

Some examples of my work: