To create user-friendly copy for the Spire Healthcare website relaunch.
To create a more user-focused site that will lead to more customer inquiries for Spire, which owns 38 hospitals around the UK.
- to work closely with the creative team at Draw Group and the communications team at Spire on ideas for the new site
- to break thousands of pages of copy down into easy-to-understand sections: treatments, consultants, locations and patient information
- to write about complicated medical treatments in an accessible way
- to build regular calls to action into the copy throughout the site.
Visit the site here or click on the image below.