Project title:Spire Healthcare

To create user-friendly copy for the Spire Healthcare website relaunch.

Project aim:

To create a more user-focused site that will lead to more customer inquiries for Spire, which owns 38 hospitals around the UK.

Project details:

  • to work closely with the creative team at Draw Group and the communications team at Spire on ideas for the new site
  • to break thousands of pages of copy down into easy-to-understand sections: treatments, consultants, locations and patient information
  • to write about complicated medical treatments in an accessible way
  • to build regular calls to action into the copy throughout the site.

Visit the site here or click on the image below.